NAVAN Dealer Growth
NAVAN Accelerates Dealer Growth Across North America with Five New Premier Partners
METTAWA, Ill. – October 9, 2025 – NAVAN® Boats, the exploration-focused brand within Brunswick Corporation (NYSE: BC), is accelerating its North American growth with the addition of five new premier dealers. Following its high-profile debut at the 2024 Fort Lauderdale International Boat Show (FLIBS), NAVAN’s strategic expansion marks a significant milestone as part of the brand’s global strategy to deliver a full product lineup within four years.
The newest dealers joining the NAVAN network include Chesapeake Yacht Center (MD, DE), D&R Boats (New Jersey), Hamptons Marine (Long Island), Viage Group (West Florida), and Performance East (North Carolina). These additions strengthen NAVAN’s presence in key regional markets and reflect a mix of established Brunswick partners and new entrants aligned with NAVAN’s premium retail experience.
These partners join NAVAN’s growing list of premier dealers, which now includes:
- Florida: InterMarine (East FL), Viage Group (West FL)
- Southeast: Performance East (NC), Russell Marine (AL)
- Northeast: Atlantic Outboard (CT), Chesapeake Yacht Center (MD), D&R Boats (NJ), Hampton Watercraft & Marine (NY), Irwin Marine (NH), Nauset Marine (MA), Prince William Marina (VA)
- Midwest: B&E Marine (IN, IL), Colony Marine (MI), Midwest Boating Center (MO), Walstrom Marine (MI)
- West Coast: M&P Yacht Centre (BC), Octane Marine (AZ), Sun Country Marine Group (CA, WA)
“Dealers are choosing NAVAN because they and their customers believe in Brunswick’s vision and our commitment to creating a best-in-class brand,” said Vittorio Bichucher, General Manager at NAVAN Boats. “Our retail has already surpassed 2024 levels, and we are rapidly positioning NAVAN as the leader in the exploration boating market.”
Launched in 2024, the brand merges Brunswick’s cutting-edge propulsion and marine tech led by Mercury Marine and Navico Group with bold design and versatile performance. NAVAN’s patented T-Step Hull and thoughtful engineering offer a new standard for exploration boats, delivering confidence and adaptability for every journey.
Backed by Brunswick’s legacy of innovation, NAVAN is now one of the top three brands in the exploration segment and the fastest-growing name in the Brunswick portfolio.
The brand will continue its momentum with upcoming appearances at various boat shows in North America, including the Fort Lauderdale International Boat Show, offering customers worldwide a closer look at its innovative designs and elevated on-water experiences.
To learn more about NAVAN, visit: https://www.navan-boats.com/us/en/
ABOUT NAVAN:
NAVAN is the newest member of the Brunswick premier portfolio of brands. NAVAN combines innovative design with high-end standard technology for a next-level boating experience. Each model was created to balance performance, comfort and reliability. Every design detail was selected to bring to life an exhilarating on the water experience for captains, family, and guests. Discover more on navan-boats.com.
ABOUT BRUNSWICK
Brunswick Corporation (NYSE: BC) is the global leader in marine recreation, delivering innovation that transforms experiences on the water and beyond. Our unique, technology-driven solutions are informed and inspired by deep consumer insights and powered by our belief that “Next Never Rests™.” Brunswick is dedicated to industry leadership, to being the best and most trusted partner to our many customers, and to building synergies and ecosystems that enable us to challenge convention and define the future. Brunswick is home to more than 60 industry-leading brands. In the category of Marine Propulsion, these brands include Mercury Marine, Mercury Racing and MerCruiser. Brunswick’s comprehensive collection of parts, accessories, distribution, and technology brands includes Mercury Engine Parts & Accessories, BLA and Land ‘N’ Sea. Our Navico Group and its industry-leading technology brands consist of Lowrance, Simrad, B&G, Mastervolt, RELiON, Attwood and Whale. Our Boat brands are some of the best known in the world, including Boston Whaler, Lund, Sea Ray, Bayliner, Harris Pontoons, Princecraft and Quicksilver. In addition, our service, digital and shared-access businesses include Freedom Boat Club, Boateka and a range of financing, insurance, and extended warranty businesses. While focused primarily on the marine industry, Brunswick also successfully leverages its portfolio of advanced technologies to deliver an exceptional suite of solutions in mobile and industrial applications. Headquartered in Mettawa, Ill, Brunswick has approximately 19,000 employees operating in 27 countries. In 2022, Brunswick was named by Forbes as a World’s Best Employer and as one of America’s Most Responsible Companies by Newsweek, both for the third consecutive year. For more information, visit Brunswick.com.